A unique project that called on us to design a whole branding for a very specialized client. Our client commissioned us to help them turn a collection of emails and note pages into a full social justice movement. We used our process to discover their brand promise and associated values wich we then used to develop everything else. The brand-name, fashion line, website, ebook, posters, and action kits for their volunteers. We also provided them with documentation on how to grow their culture thanks to the insights we gathered during our focus group sessions. A very rewarding project to hand over.