Back in 2011, a small medispa approached us for help with their website. While that was the start of our relationship, we quickly moved to help them with their branding as a whole. Branding is not just the logo, or the website, or even the ads. It is the mental placeholder for everything your brand represents, stands for, is associated to, and most of all the primary tether to the customer.
The Customer Comes First.
Creating that link is one of the most important steps in building a great brand. Memories are formed from experiences that stand out, what we built for them still creates that impact.
It is a great pleasure to help any company connect with their customers. Our customers need to connect with their customers. After a few days of investigating their market, asking the founders about their personal reasons for getting into this business and what motivates them to do it, we carefully crafted a Brand Promise. This is where the magic starts. A Brand Promise is what the customer is always going to experience with the company. It is that critical takeaway that matters far more than the end product.
For WEL, their promise was one of self-care through a luxurious experience. This made it clear that all the colors, images and language must reflect both elements clearly. We used silver foil with a debossing effect on a satin finished matt black stock for their business cards. The interior was carefully laid out and furnished with modern yet very comfortable seating. Accents and finishing touches were handpicked abstract art by local painters and mixed media artist, and our favorite touch, the custom bottled water with branded take home bags. Every little detail was brought back to that promise.
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We are very proud to announce our publication of The Legend of Mercedes Ketch – Her Father’s’ Daughter by none other than our co-founder and CEO, Aaron Golden. This book has been a labor of love and one of the primary reasons for starting Living Myth Media. As our first novel to bear the Living Myth Media imprint, this marks the beginning of a new, chapter? in our company’s evolution.
Culture has its roots in the shared stories in a group people, for us offering those stories is a critical part of our company’s mission to build culture. Since we are building for the next generation, Aaron’s novel is one of the best places to work from.
The Legend of Mercedes Ketch – Her Father’s’ Daughter is the first in a series that explores the hero’s journey, starting as a coming of age story. Fiction is often a vehicle for commenting on the real world, Aaron turns a critical eye to our modern culture and blends it with a narrative that resonates with the trials of growing up in it. While we are marketing this as young adult fiction, it touches on ideas that meaningful at any age.
You can buy a copy directly from us here
As a digital publisher, expanding from websites to ebooks is an exciting step for our company. One we hope you enjoy as much as we do.